My name is Kristen Marie Wieder. I am a digital designer, photographer, videographer, creative writer, and social media strategist.
Over the past 10 years, my freelance journey through the world of professional photography, videography, and digital design has been a rich tapestry woven with experiences in luxury beauty, wellness, hospitality, and the wine industry.
As a multidisciplinary creative, I’ve honed the art of seamlessly transitioning between roles—whether I’m crafting social media strategies that resonate, capturing fleeting moments through my lens, or breathing life into stories with both long-form and short-form writing. My passion for visual arts and design fuels my approach, using these mediums as powerful tools for storytelling and marketing. My work extends beyond creation; it’s about connection. Through influencer relations and community management, I engage with audiences on a deeper level. I’m always open to new opportunities where I can blend creative intuition with professional expertise, adding depth and innovation to every project I take on.
In my free time, you'll often find me lost in the melodies of my guitar, writing music as a folk singer-songwriter. I've had the joy of recording three albums of original music, each a reflection of my creative journey. I’m happiest when I’m with my dog, Lucy, exploring wildflower fields, or enjoying a honey lavender latte. I have a deep passion for the ballet, poetry, literature, wine, and all things French — I’m fluent in the language and obsessed with French culture. I relish strolling through cobblestone streets, discovering quaint towns, and capturing moments through film photography, including the process of developing my own film.
I am dedicated to making intentional choices to minimize my environmental impact, prioritizing eco-friendly products, and supporting local businesses, all of which align with my values of living thoughtfully and sustainably.
After earning a dual degree in Psychology and Communications from Muhlenberg College in Allentown, Pennsylvania, I embarked on a career in professional photography. My growing interest in how digital media can inspire, connect, and influence led me to pursue further education, culminating in an MFA from New York University. Recently, I enhanced my expertise with a certification in Social Media Marketing from Georgetown University, focusing on advancing my skills in digital communication and strategy.
Ethos
I am profoundly inspired by the art of both creation and capture, finding endless beauty in the people and the world around us. My passion for visual storytelling is a multifaceted journey. I thrive on the challenge of creating beauty, especially when it comes to showcasing products. My goal is to craft a visual narrative that goes beyond mere presentation. I dive deeply into the art of styling and photographing, shaping a context that truly illuminates the essence of each product. Every image becomes a canvas, where I strive to reveal its most captivating story and potential.
In addition to my love for visual aesthetics, I am equally passionate about bringing stories to life through social media and digital design. Social media is a powerful platform for connecting with audiences, and I revel in the opportunity to create engaging content that resonates on a personal level. Each post and design element is an opportunity to weave a compelling story, drawing people in and fostering a deeper connection with the brand. By blending creativity with strategic digital design, I create cohesive and dynamic narratives that captivate and engage, transforming fleeting moments into lasting impressions. The fusion of these elements allows me to craft a unique and memorable brand experience that truly comes to life in the digital world.
